We are Armstrong Knight and Abdullah Khan. We are not a corporation. We are not venture-backed. We are not trying to become the next unicorn. We are two business people who believe that the right tool, at the right moment, can change everything for a founder who would otherwise be flying blind.
We build tools. We put them up for free. We go from there.
400,000 new domain registrations happen every single day. Most of those represent a founder who just made one of the most consequential decisions of their business life — often in under 10 minutes, often alone, almost never with access to the kind of rigorous intelligence that larger organizations take for granted.
You are not getting something for free. You are getting something worth $500 to $50,000 in professional consulting value, made accessible through the advertising model and made possible by the research we put in before you got here. We keep the tools free because the ROI compounds back. When you build a better business, that is good for the world. We want to be part of that chain.
We make money from ads hosted on our pages. That is the whole business model. Clean, honest, aligned with you.
The Business Name Generator runs on Intent Tensor Theory — a mathematical framework for commercial identity that treats naming as a physics problem rather than a creative exercise. It took years to develop. The full text is over 300 pages. The condensed version lives on the tool page. The AI reads all of it before scoring your name.
The framework is ours. It is proprietary. It is also genuinely useful, which is why we built a free tool around it instead of locking it behind a consulting retainer.
We are open about it: we use AI. Claude by Anthropic, Grok, Gemini by Google, ChatGPT by OpenAI — these are our collaborators. The intellectual frameworks, the research direction, the creative authorship — that is us. AI helps us build faster so we can help more people sooner.
We are not hiding AI's involvement to appear more impressive. We are acknowledging it because we think honesty is what makes a tool worth trusting.
The Business Name Generator is the first tool. There will be more — an LLC formation guide, a pain-point diagnostic, a market entry framework, and others we have not announced yet. All of them will be grounded in the same research. All of them will be free. All of them will be honest about what AI can and cannot do.
This is a long project. We are at the beginning of it.
All complaints and disputes require use of our Internal Complaint Process before any external action. See Terms of Service for details.